FCMO. — Fractional CMO & Strategist — Stockholm, Sweden
Senior marketing leadership for product companies.
Who I am
Niklas Eriksson, fractional CMO and strategist for Nordic growth companies.
I work mainly with B2B and tech companies, often with complex products, but enjoy venturing outside that world too.
I like working close to founders and teams with heart, drive and curiosity. The setup can vary, but one thing doesn’t: what we do should make a commercial difference over time.
What you get
Many scaleups need senior marketing expertise long before it makes sense to build a full in-house team. That’s often where I come in.
As your FCMO, I become part of the team and help connect product, sales and marketing around a clear strategic direction. That direction needs to make intuitive sense across the company and to the customers you want to win. For tech-heavy companies, getting this right is business-critical.
You get senior marketing leadership that takes responsibility for the whole picture.
In practice
In my experience, founders and leaders need someone to think big with, but also someone who will make and test things now (preferably yesterday). That includes building the brand, driving and capturing demand, and making sure we measure the right things.
One day it’s positioning, go-to-market strategy or figuring out smart ways to use AI. The next it’s a new landing page, polished product microcopy or a creative campaign. In other words, I like to think things through as well as roll up my sleeves. And a big part of the job, really, is just listening.
When needed, I bring in specialists I know and trust.
If this sounds like something you need, maybe we should work together.
Track record
15+ years across marketing, brand and content, both agency-side and in-house.
Multi-award-winning work for startups, scaleups and established organisations, including Försvarsmakten & Klarna.
Course Director and creator of Product Marketing at Berghs School of Communication.
Current clients include companies in spend analytics, digital recruitment, foodtech and legal AI, across Sweden, Denmark and Finland. I work both in ongoing collaborations and on clearly defined strategy and content projects.
I’m happy to share concrete results and business impact in relevant conversations. I don’t publish client data openly without their explicit approval.
Based in Stockholm, Sweden.